Marketing Mix 4. Ps and 7. Ps. The marketing mix. Itunes Movies For Ipod Shrek 5 ReleaseThe marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. Download the free trial version below to get started. Doubleclick the downloaded file to install the software. Chico & Rita Movie On Dvd. Nintendo Switch The Kotaku Review. The Nintendo Switch is a fascinating new game console built around a novel and wellexecuted Read more Read. The marketing mix is also called the 4. Ps and the 7. Ps. The 4. Ps are price, place, product and promotion. The services marketing mix is also called the 7. Ps and includes the addition of process, people and physical evidence. The marketing mix is. A goat that was extremely bored, ornery, or both decided to smash in the front door of polyurethane manufacturer Argonics Inc. Colorado office this weekend, and. The best deals to be found on the web, all in one place for your convenience 13 th Tale, Political Mags, 100 Baby, Blue Chip 111206 Chocolate, snowflakes, Christmas music, videogame music, corn thins 110506. Luke Plunkett. Luke Plunkett is a Contributing Editor based in Canberra, Australia. He has written a book on cosplay, designed a game about airplanes, and also runs. Purple111/v4/cb/48/48/cb484899-ecf8-4ab2-7613-ac4f4ab50adc/source/392x696bb.jpg' alt='Itunes Movies For Ipod Shrek 5 ' title='Itunes Movies For Ipod Shrek 5 ' />The set of controllable tactical marketing tools product, price, place, and promotion that the firm blends to produce the response it wants in the target market. Kotler and Armstrong 2. The concept is simple. Think about another common mix a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Another way to think about the marketing mix is to use the image of an artists palette. The marketer mixes the prime colours mix elements in different quantities to deliver a particular final colour. Every hand painted picture is original in some way, as is every marketing mix. Lets look at the elements of the marketing mix in more detail. Click on the links to go to the lesson on each element. Price. Price is the amount the consumer must exchange to receive the offering. Solomon et al 2. The companys goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer. There are many ways to price a product. Lets have a look at some of them and try to understand the best policystrategy in varioussituations. Place. Place includes company activities that make the product available to target consumers. Kotler and Armstrong 2. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods andor services are moved from the manufacturer service provider to the user or consumer. The Marketing Mix. Product. Product means the goods and services combination the company offers to the target market. Kotler and Armstrong 2. For many a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible i. In order to actively explore the nature of a product further, lets consider it as three different products the CORE product, the ACTUAL product, and finally the AUGMENTED product. The Product Life Cycle PLC is based upon the biological life cycle. For example, a seed is planted introduction it begins to sprout growth it shoots out leaves and puts down roots as it becomes an adult maturity after a long period as an adult the plant begins to shrink and die out decline. The Customer Life Cycle CLC has obvious similarities with the Product Life Cycle PLC. However, CLC focuses upon the creation and delivery of lifetime value to the customer i. NEED throughout their lives. Promotion. Promotion includes all of the activities marketers undertake to inform consumers about their products and to encourage potential customers to buy these products. Solomon et al 2. Promotion includes all of the tools available to the marketer for marketing communication. As with Neil H. Bordens marketing mix, marketing communications has its own promotions mix. Whilst there is no absolute agreement on the specific content of a marketing communications mix, there are many promotions elements that are often included such as sales, advertising, sales promotion, public relations, direct marketing, online communications and personal selling. Physical EvidencePhysical evidence is. The environment in which the service is delivered, and where the firm and customer interact, and any tangible components that facilitate performance or communication of the service. Zeithaml et al 2. Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following buildings, equipment, signs and logos, annual accounts and business reports, brochures, your website, and even your business cards. PeoplePeople are. All human actors who play a part in service delivery and thus influence the buyers perceptions namely, the firms personnel, the customer, and other customers in the service environment. Zeithaml et al 2. People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it. Process. Process is. The actual procedures, mechanisms, and flow of activities by which the service is delivered this service delivery and operating systems. Zeithaml et al 2. There are a number of perceptions of the concept of process within the business and marketing literature. Some see processes as a means to achieve an outcome, for example to achieve a 3. However in reality it is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages, i. The DVD Journal DVD News, Reviews, Rumors, and Commentary. Wednesday, 2. 9 Aug. Dimming the lights On August 2. Digital Video Disc made its unofficial debut, with Warner Home Video placing 6. Sonys flagship DVD player at the time, the DVD s. The nascent format faced several challenges not all Hollywood studios were on board with the new digital media, while video rental chains would not clear out a portion of their VHS shelf space for the shiny new discs. However, thanks to a passionate group of early adopters, home video divisions at Warner and Sony, the release of movies on DVD without the traditional rental window applied to VHS, and retailers stocking discs at affordable prices, consumers began crossing the digital divide. Since then, DVD has changed not just the way we watch movies, but how we think about them. Its hard to understate the impact that DVD has had on our movie consuming culture. Just as a lot of us will someday even today explain to young people what the world was like before personal computers or the Internet, we have to make an effort to scan back to the mid 1. CD sized discs was a holy grail of film collectors. Prior to 1. 99. 7, the condition of feature films on home video was sorry indeed. VHS tapes offered poor transfers compared to todays viewing standards, while film collectors hoarded hard to find movies captured from rare, late night TV screenings. At the time, Laserdisc was the cineastes choice, although the format was expensive, unwieldy, and sometimes subject to degradation thanks to the infamous laser rot that plagued more than a few collections. Folks who didnt have Laserdisc players and deep pockets could purchase some movies on VHS with widescreen transfers, but they came at a premium price. And then there was videotape itself bulky, non indexed, and liable to warp, break, and degrade, it simply was not durable enough to satisfy film collectors. Looking back, we see there simply is no comparison between 1. Today, its not only possible, but affordable for the average consumer to own an excellent personal film collection and home theater equipment. It can even be done on a budget, as it were. Compared to the pre home video era basically, at any time before mass market VCRs, the transformation is nothing less than astonishing, and its worth thinking about. It was not that long ago that only the very wealthy could afford home theaters and actual prints of films for private screenings. It would require not only a large room, but a separate, muffled projection room as well, and somebody to run the projector recall that famous scene in Sunset Boulevard, for example. You couldnt have a setup like that and, say, live in an apartment. DVD has made movies accessible to everyone, not just reclusive movie stars. This is one time when the movies may have gotten smaller, but they also got better. DVD was bolstered by the near simultaneous arrival of the World Wide Web. Indeed, for a lot of folks, DVD and the Internet have been inseparable elements of a single success story. The partial democratization of mass publishing which before blogs was virtually limited to tech savvy webmaster types who also would likely find the DVD format fascinating sparked several new websites, including early vanguards like The DVD Resource Page, The Digital Bits, and DVDFile. These websites, and the others who followed in their wake, did more than just offer the latest industry gossip and movie reviews. They kept the DVD industry honest by making sure that the earliest of consumers were radically informed about their purchases. In fact, thanks to DVD websites, the blind purchase has never been necessary. For consumers willing to research via mouse clicks, DVD websites have offered a wealth of details about any given DVDs transfer quality and extras, often before new products reach store shelves. Combine that with the fact that websites could be published not just once a day, but updated several times per day, by multiple writers. Without that, DVD might look very different in 2. Thanks to the Web, some titles that didnt meet the high standards that the format itself promised were re issued with improved transfers. Even more frequently, long requested titles remained and still remain off the market for years until studios could complete a print restoration and compile enough extra features to make even the most cynical of DVD consumers excited about an upcoming release and yes, waiting for a landmark like King Kong was worth it. Internet reviewers and talkback citizens pored over every significant title, evaluating the quality of the image and audio, comparing the work to previous Laserdisc releases, catching bad crops and missing elements, and noticing small, important details that the majority of us would miss. The vanguard of DVD websites that arrived between 1. DIVX format by Circuit City. In fact, if you remember the Open DVD campaign, youve been around for a while. DVD won the war. In fact, it won a few wars against DIVX, against the VHS rental market, against mainstream consumer technophobia. And it happened not just because of websites, but because every early DVD adopter became an evangelist for the format, until, within a few years, even the most casual home video viewers found a reason to invest in DVD, at least alongside their trusty VCR. For movie fans, the format has meant quality transfers, widescreen presentations for many, seeing full ratios on old favorites for the first time, and a reason to buy good speakers and blackout curtains. But the biggest battle was won in the mainstream, where such mattered far less than usability. And this has been DVDs true value add. Wed all like to think that quality is what drove this format over the past decade, but thats not entirely true. In fact, the ideas more than a bit misleading. Quality has been a factor, but, compared to videotape, the intuitive DVD interface and durable disc made it a logical purchase for just about everybody. Since 1. 99. 7, there simply havent been any reasons not to invest in DVD, save for the fact that it doesnt record. And, in the end, even that hasnt mattered much. MP3s dont record either, but its the usability of downloadable, digitally compressed music that has caused it to supplant a good portion of CD sales, just as CDs replaced vinyl and cassettes, just as DVD has replaced movies on videotape, and just as broadband viewing options are bound to chip away at DVDs market dominance in the foreseeable future. Usability, and clarity, wins the mainstream. Always.                   or those of us who enjoy watching movies at home renters and collectors alike the marketplaces far horizon looks vastly different today than it did ten years ago. We see an ongoing format battle between Blu Ray and HD DVD, with most studios taking sides in the matter. We also see Apple making forays into the digital living room, hoping to crest the sort of technological watershed with i. TV that theyve already crossed with the i. Pod and i. Tunes, putting downloadable movies on everyones set top box just as theyve put music in everyones pocket. For most consumers, its tempting to batten the hatches and wait out the storm, if only to see where the rising tide takes us. Its also tempting to simply hang on to old school DVD, which is reasonably high def with anamorphic transfers on most discs, supported by all vendors, cheap, and as comfortably reliable as an old pair of sneakers. For the moment, neither new option the competing HD formats, digital downloads has offered a compelling argument to consumers. Downloads need to be simple, and while most people seem comfortable with putting a DVD in a tray, we know that a significant portion of the consumer public still gets a rash when they have to interact with a personal computer any more than absolutely necessary.