How to Raise the Rarest Kiwi. Thanks to a longrunning plan to rear their chicks in captivity, these national icons are bouncing back from the edge of extinction. Talk about an Only in America success story, one has to look no further thanof all thingsa guy who dons a chicken suit for fun and notoriety. Awesomeness. TV Founder Brian Robbins Hired By Paramount To Run New Division. Brian Robbins, who founded Awesomeness. The New Hatched Movie ' title='The New Hatched Movie ' />TV, has been hired to oversee a new venture called Paramount Players devoted entirely to producing films derived from the Viacom flagship brands, including Nickelodeon, MTV, Comedy Central and BET. The deal is the first major one to be done under new Paramount Pictures chairman and CEO Jim Gianopulos and is line with Viacoms overall strategy to cross promote brands and getting divisions working more closely together. Under the Paramount Players umbrella, Robbins and his team will develop, produce and market features based on properties already owned by Viacom. Robbins, who is president of the new division, will report to Gianopulos. He will officially join the company later this month and will work closely with the leaders of each of Viacoms flagship brands to focus on talent and properties to be developed by Paramount Players. Paramount Pictures then will bring these to market, both building campaigns and then distributing what will be co branded films. It will also emphasis digital and social media campaigns. Robbins, who was a well known manager and co founder of TollinRobbins before founding Awesomeness drove all creative at Awesomeness and produced Expelled, Guidance, Foursome, tgged, Freakish and the recent theatrical release Before I Fall. Robbins was one of the first to tap into what is known as Gen. Z the 1. 2 to 2. So he decided to as he said recently at the Milken conference to super serve them. How He courted teen social media stars and made them stars in original content. From that, they built a brand. In two to three years, his company went from a You. Tube channel to a company that is worth almost a billion dollars. Thats the kind of thinking that studio needs as it struggles to find its footing again. Both Viacom president and CEO Bob Bakish and Viacom board of directors Vice Chair Shari Redstone want the same strategy To integrate their pictures division better into the Viacom brand. Mine the properties they have at other brands and create new content for multiple platforms. That integration was seen this year at Cinema. Con when the film people started talking about Viacom and all their great properties. And while it is actually a prudent strategy, the audience of exhibitors in Las Vegas there to see Paramount product thought the presentation itself was misguided that the corporate speak and showcasing TV brands to a arena full of those who show films was just inappropriate. How To Watch Vanilla Gorilla Online more. While at TollinRobbins Productions and the Founder and President of Varsity Pictures, Robbins really concentrated on the teen and YA demographic. He produced the CW series Smallville and One Tree Hill Disney Channels Sonny With a Chance and So Random Nickelodeons All That and Kenan and Kel and Spike TVs Blue Mountain State. Robbins also was the producing force behind the popular WB series What I Like About You and HBOs Arli. Robbins also directed andor produced Disneys feature films Wild Hogs and Shaggy Dog, Paramounts Coach Carter, Hardball and Varsity Blues and Dream. Works Norbit and A Thousand Words and Sonys Radio.