Press Media American Wave Machines. Indoor surf parks aim for big money March 2. AM ET The CEO of Body Glove is leading the effort to bring surfing indoors and maybe to a mall near you. By Shawn Tully, senior editor at large FORTUNE In a lifetime of promoting the sport he loves, Robbie Meistrell has long sought March 2. AM ETIndoor surf parks aim for big money. The CEO of Body Glove is leading the effort to bring surfing indoors and maybe to a mall near you. By Shawn Tully, senior editor at large. FORTUNE In a lifetime of promoting the sport he loves, Robbie Meistrell has long sought the power swell capable of propelling the laid back world of surfing into a universal, lucrative phenomenon rivaling golf. Now, he swears, hes found it wave machine generated, mainly indoor surfing, driven by fresh technologies that can replicate six foot barrels and chest high mushy waves, in every imaginable, computer sequenced, ocean imitating combination, at surf parks the size of football fields. A pair of these emporia will soon open in quintessentially non beachy locales in the New Jersey Meadowlands at the forthcoming, gigantic new American Dream mall built by Mall of America developers Triple Five originally and in snowy mountains of Sochi, Russia, home of the 2. Winter Olympics. This breakthrough in wave machine surfing is what weve been waiting for all these years, says Meistrell. It could multiply the number of surfers worldwide, and easily multiply the size of the surfing market by a factor 1. Todays soccer moms could become tomorrows surfing moms, and look for the Olympics in the 2. Super Pipe with surfers in the role of snowboarders. Meistrell is the scion of a surfing business dynasty In 1. Body Glove, and in the 1. Today, Meistrell serves as Body Gloves CEO, licensing the famous brand name for bathing suits, snorkels, water shoes, and waterproof cell phone cases, as well as those signature, super stretch form fitting neoprene huggers that keep surfers toasty in the icy foam. The familys flagship store, Dive N Surf in Redondo Beach, Calif., remains a legendary destination for water sports enthusiasts. Meistrell runs surfing camps for kids, sponsors pro surfing tours and events, and at age 6. L. A. s Manhattan Beach. Yet Meistrell has faced years of frustration in his campaign to attract hordes of new surfers, and hence build the gigantic market that, he believes, the sport merits. When you get the feeling of the water moving beneath your feet, theres nothing on earth like it, he marvels. Its totally addictive. The rub is that millions of potential surfers live too far from the ocean to experience that magical sensation. And even on the coasts, kids and neophyte adults shun the sport because once they tote their boards to the beach, the fickle ways of nature furnish waves that are too big, or arrive far too infrequently, for beginners to learn. The weather delays and long waits between rideable waves also soak surfings allure as a spectator sport. You go to Rincon Beach in Santa Barbara, says Meistrell, and the surfing is good maybe four or five days a month. In most places, you paddle out and catch two waves in two or three hours. Its not that surfing is so hard to learn, it isnt. Its that its so hard to practice. Another problem is what Meistrell calls a kind of tribal localism. On the good days, hordes of people from all over flood the surfing beaches, says Meistrell. The groups of local surfers dont like it, and dont want you there. MORE Backstage with Xerox CEO Ursula Burns. Hence, surfing remains a major cultural trendsetter, shaping fashion, music, and lingo. But measured in dollars, its a decidedly minor sport. Surfers worldwide spend around 1. TV revenues and ticket sales are miniscule, by the way less than one sixteenth the total sales golfing commands. Today, Meistrell views the innovations in indoor as well as open air surf parks as the game changer. Surf parks have been around for decades. Their appeal, however, is limited. The big ones typically produce waves at extremely long intervals that severely limit how many surfers they can serve, and hence their revenues. The small ones generate thin swells that move far faster than normal waves, so that denizens need skateboard sized boards sans fins to ride them. For Meistrell, the breakthrough arrived via the new technologies developed by a surfer cum engineer named Bruce Mc. Farland. After receiving a graduate degree in fluid dynamics from the University of California, Mc. Suspense Thriller Movies Santa V. The Snowman. Farland worked as an aeronautical engineer at TRW TRW, then began studying how powerful pumping systems could be used to replicate the process that creates ocean waves in nature. Mc. Farlands new technology generated its first swells in a tank in his garage at a full three inches in height. In 2. 00. 0, he founded American Wave Machines, and by the mid 2. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get. Watch power Online. Watch power online for free on 123movies. Watch full Pocahontas online full HD. Cartoon movies Pocahontas online for free in HD. In 1607, the Susan Constant sails to the New World from London, carrying English s. Watch full Vixen The Movie online full HD. Cartoon movies Vixen The Movie online for free in HD. Originally from Africa, Mari McCabe grew up an orphan after her pa. Peru and the Caribbean. Intrigued, Meistrell visited the park at the Beaches Resort in Turks and Caicos in 2. We all got completely hooked, he says, we were surfing until 9 at night. Our legs were like rubber. He next recruited two pro surfers, Cheyne Magnusson and Anthony Walsh, to try the installation at the giant Boulevard de Asia shopping complex south of Lima. I found it appealed to the pros as well, because you can practice so much in a concentrated period, says Meistrell. Cheyne and Anthony thought it was a great training device for the legs and the core. Meistrell was so impressed that he persuaded American Wave Machines to appoint him chairman, a position he still holds. American Wave Machines offers two distinctly different technologies, one for small arenas, the other for super sized parks. The original system, called Surf. Kilauea Mount Etna Mount Yasur Mount Nyiragongo and Nyamuragira Piton de la Fournaise Erta Ale. Stream, creates stationary waves in pools between 1. Hydraulic pumps force thousands of gallons of recirculating water over fiberglass modules to create waves that curl continuously in place, so that surfers can move back and forth across the face of the wave, but now forward. Mc. Farlands innovation consists of designing a system sufficiently powerful to form the type of thick, standstill, white water swells that attract adventurous surfers in rushing rivers. Watch Online Free Rocket Power: Island Of The Menehune ' title='Watch Online Free Rocket Power: Island Of The Menehune ' />Watch the island of dr. Online. Watch the island of dr. At these smaller surf parks, folks use regular surfboards with fins, so that the experience is far closer to ocean surfing than the experience at the older wave making facilities. American Wave provides the equipment, installation, and consulting services to owners who manage the parks. The first indoor facility in the U. S. featuring its technology debuted in late 2. Surfs Up in Nashua, N. H. Expert surfers can program four foot barrel waves on an i. Pad, and mothers bring their 5 year olds for lessons on one foot curls. The kids can also try skydiving in the same facility. Today, American Wave has six of the smaller parks in operation and two more under construction, one in South Dakota, and another in Montreal. MORE Box IPO filing The key numbers. The second technology Perfect. Stab Magazine on Barefoot Surf Ranch. Pro surfers Jamie OBrien and Cheyne Magnusson talk about the PerfectSwell surf facility under construction in Waco, TX. Swell replicates real, traveling ocean waves, and, if it proves as lucrative as Meistrell predicts, will power the giant surf parks of the future. These parks can be over an acre in size, and theyre typically around 1. The waves can reach a hurricane scale eight feet, and they advance the full length of the pool, offering ocean worthy rides of as long as 2. Heres how the technology operates. At the deep end are 1. Powerful commercial blowers push air at high velocity into the top of the chambers. The rushing air forces a piston like flood of water from the chamber into the pool, producing waves. By altering the timing and sequencing of the water blasts from sixteen chambers, the system can generate a wide variety of sizes and types of waves in rapid sequence, leaving just enough time in between for customers to paddle out for the next ride. Watch the island of dr. When becoming members of the site, you could use the full range of functions and.